By Mr. Xing
Last Updated : Oct 20, 2022
In today’s date, there are lots of websites present on the internet which also creates a lot of competition. If you own a website and want to draw traffic towards it, your best option would be SEO. Search Engine Optimization (SEO) is the most important factor in improving the quality and quantity of the traffic your website receives. For making a website SEO-Friendly, you should understand what is SEO and how to integrate it into your website.
WHAT IS SEO?
Search engine optimization (SEO) is a way of directing traffic towards your website by making it rank higher in the Google search engine results page (SERP). SEO focuses on organic(unpaid) traffic. It considers how a search engine works, what your audience is looking for, and how to deliver your website’s content.
HOW TO INTEGRATE SEO INTO YOUR WEBSITE?
Right use of keywords:- Keywords are like the main character of a movie, the way a movie revolves around its main character, your website’s content should also revolve around the keywords. You should always choose your keywords wisely, make sure what you want to highlight and convey to your audience.
Do not stuff your content entirely with the keywords, try to use them at appropriate places and intervals.
Keyword density should be 1-2% for example use it once or twice for every 100 words.
Apart from using the keywords in the web page’s main content, using them in the URLs, headings, title tags, meta tags, footer links, etc would be helpful.
Create well-structured websites:- On-page optimization is another very important part of SEO. You need to make a well-structured and user-friendly website. It is very important to provide your visitors a great experience.
Try to avoid complicated web designs and remove any pop-ups or anything that might annoy your visitors.
Go for a simple and more oriented web design. Create proper sections on different topics that can be easily reached by the visitor.
Keep your website’s content up-to-date.
Creating appropriate URLs:- Always go for a simple, straightforward, accurate, and meaningful URL. Having a simple URL enables the audience to have a better understanding of your website’s content.
Go for a static URL (www.name.com/topic-name) rather than going for a dynamic URL ( www.name.com/?p=568496 ).
www.iraitech.com/web-design is a suitable example of a simple and meaningful URL.
The search bot reads a hyphen-separated word as a single word whereas underscore separated words are more complicated. For example, ‘Web-design’ will be read as Web-design and ‘Web_design’ will be read as Webdesign. As you can see the first is more preferable to the latter.
Make your website accessible to search bots:- While working on SEO always keep in mind that it is not being created only for users but also bot search engines. Bot search engines index your website. Therefore, it is very important to optimize your content in such ways that it could easily be accessed by the search bots. Always leave instructions on your websites for these bots to help them understand what to index and what not. You can use Robots.txt files for fulfilling this purpose to draw crawlers to the important parts on your website rather than going to some private or non-important content.
There are crawlers to go through your content and index it to display your website on SERPs. It is important to create your website in a way so that it could easily be indexed. Avoid asking for logins to read your webpages, since crawlers are not going to login to access and read your content.
Make your website User-friendly:- Another feature to make your website SEO-Friendly is to make it responsive and user-friendly. Your website should be compatible on desktop as well as mobile. People use their mobiles a lot more than their PCs. And in such cases, websites that are not mobile-friendly are often left behind.
Always prioritize the loading speed of your website. Users tend to keep away from slower websites. Not only users but search engines also prioritize the websites that load faster so that the result could be fetched as quickly as possible.
Always try to provide a secured platform to your users.
Strategic linking:- Focus on providing links between relevant pages of your website. Linking makes it easier for the users as well as the crawlers to access the content faster. It could be complicated to create links but it is an important SEO strategy. Try building backlinks from other websites to your website. This requires time and effort but it improves your ranking a lot.
Guest Blogging:- Guest blogging, as you can get a hint from the name itself, it is a method of writing on other platforms. You can write and post some good, informative content on well-published websites and provide links to some relevant topics on your website. This will direct traffic to your website. However, you should keep in mind that the content should be informative and advantageous for the audience and not only for generating traffic. Google has mentioned some strict guidelines on guest blogging, if you follow them it is a good way of generating traffic and improving your ranking.
Duplicate content:- It is very important not to provide duplicate or nearly duplicate content. Even though it is not illegal but it is not going to help your website. Search engine avoids similar or duplicate contents which will reduce your ranking. Hence, try to keep your content unique and original.
Tracking your SEO success:- It is an important SEO strategy to measure your success. The most basic way to track your success is to measure organic traffic on your website. Keep track of the ranking of the keywords used on your website. Keep track of your content ranking. Use Google Search consoles to track your content rankings and position.
Keeping an eye on your competition:- Lastly, it is important to know what is your competition doing, what keywords are they using, what is their ranking, what strategies are they following. Doing this regularly is important so that you can plan better and unique strategies for optimizing your website.
By using such SEO features to create and optimize your website, you can easily create an SEO-Friendly Website.